The vision of Bernadette Elizabeth is to lead, direct and co-ordinate all its resources so that BE always reflects the “leading edge” in terms of customer service & fashion. I believe:
“Every woman wants to be glamorous, whether she's on the school run or on the red carpet”
BE operates with the sole aim of making women look & feel beautiful, whatever their age, budget or occasion.
There are more women employed now than in any time in history. They are working at several levels and in diverse areas; in the private and public sectors, as entrepreneurs and consultants, in full-time and part-time positions. All of these women are the role models for future generations.
- Individually & as an entity, BE will strive to participate as an active & leading force in the retail sector
- Attract/develop the best personnel to ensure BE & its customers future
- To be committed in implementing & delivering an objective, honest & confidential service to each & every customer
- Assure quality in the deliverances of all aspects of the stores operations
Providing a safe, healthy, attractive and innovative shopping environment.
- To endeavour & encourage innovation in BE products & services